5 Benefits of Styling your home for sale

We asked our friend Karen Roberts from Alba Lane interiors what she considers to be the benefits of styling your home for sale. Here are her top 5 tips:

  1. Selling time and selling price

Research confirms that styled properties sell faster and achieve better prices. How?

A professionally presented property will:

  • Leave less negative impressions for a buyer to negotiate on price
  • Have better marketing images which will bring more interested parties to home opens. This in turn should lead to more offers.
  • Creating a fresh, appealing look in your property will mean your agent can market your property to a wider audience
  • The more desirable your property appears, the better your sale price is likely to be.
  1. Strong marketing images

Most buyers will use the internet to determine which properties to inspect.  It is therefore essential that the marketing photos have impact and make the property stand out from the crowd.

  1. Objectivity

Our experienced stylists will not have the same emotional attachment to the property and its contents as you do. They are therefore able to dress rooms using a combination of your own items and hired ones to give a room a look that will be both warm and inviting but professionally presented.

Buyers need to imagine themselves in the property – family photos, holiday souvenirs and personal taste and style can all hinder this process.

Functional and practical does not necessarily mean aesthetically well presented.  Alba lane stylists will also view the room in terms of photography and producing marketing images.  Visual imagery is the most important marketing tool so it is essential that is taken into account when dressing and installing furniture into the space.

  1. Design expertise

Placement of furniture and accessories can make or break a room. The size, look and feel of a space is created by the way all the items in the room are positioned. Proportion, balance, accessibility and layout are all elements our stylists will be able to identify and implement.

Quite often the hardest part of styling a home is the last 10%, the accessories and soft furnishings that create the ‘look’ in a property.  They can inject the colour and personality which is an important aspect of a well presented, engaging property and imperative for excellent marketing images.

Our professional styling aims to broaden the properties appeal to as wide an audience as possible. We also like to work closely with the selling agent to identify who the buyers are and then style the property to ensure it resonates with the target market.

  1. Emotional connection

Both buying and selling a property can be an emotional experience. By viewing the property from a buyer’s perspective we will be able to identify which personal items/furniture can be removed.  Our clients seem to find this process initially daunting but ultimately incredibly rewarding.  The process of going through belongings, de-cluttering and packing can start immediately.  This not only works on a practical level – at moving time a lot of the hard work is already done, but it allows sellers to emotionally detach from the property and ready themselves for the next chapter in their lives.  The property stops being viewed as a home and becomes a valuable commodity allowing the vendors to make clearer business decisions going forward.


Preparing your home for sale

If you’re thinking of selling and want some advice on how to get your home ready for sale, consider the following:

The condition of your property

Of all the things you control as a homeowner when selling your home, the condition of your property is the most important.

A crucial part of marketing any product is the presentation of the product. Corporations and retail businesses understand this concept and invest millions of dollars each year to get the best advice from advertising and marketing consultants. The same applies to real estate. So, in order to compete effectively with other sellers, homeowners must present their product to the marketplace in an attractive, desirable condition.

When you bought your home, you probably did some ‘comparison shopping’, just as buyers are still doing that today. In our experience, the average purchaser looks at 10 to 20 properties prior to purchasing a home. Regardless of how many properties are on the market, available buyers always seek the best priced property that’s in the best condition.

Think like a buyer

You’re not just selling a house, you’re selling a shelter, a lifestyle and a dream.

People always want the best for themselves, and your home should represent the buyer’s answer to this goal. Put yourself in the buyer’s shoes as they arrive at your front door hoping this will be their ideal home. Don’t make them search somewhere else for it. If you’ve done your homework, every room in your home will give them a good reason to stay and a desire to see more.

Start making a list

Walk outside and take a good look at your property through the eyes of a buyer. Is there anything that needs repairing, looks worn, or is out-dated?

Start adding these items to your list of ‘to dos’. Walk through the interior and compile a list for each room. Ask your family for their advice too; after all, a shorter sale time will benefit everyone in the family. The following pages will guide you through each step in the process of preparing your home to achieve the highest possible sale price in the least amount of time. Our step-by-step guide focuses on six areas:

  1. Repairs
  2. Cleaning
  3. Neutralising
  4. Space management
  5. Atmosphere
  6. Staging

Download your full copy of our step-by-step guide here: